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I see two routes to success in this enterprise: 1) Deal with artists with nicely- established followings that you are snug which you can promote or 2) Tackle less properly-recognized artists on a consignment basis, which means you don’t really buy the portray from the artist until the day you promote it. This is usually a finicky enterprise-folks’s tastes can change and a gallery that is successful one 12 months can find itself struggling enough.
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