You could say content marketing using social media is one of the most widely used strategies today. How not, almost everyone now has a social media account so that marketers can directly target their target audience.
Even so, the existence of this massive network does not always guarantee success in reaching the intended audience. There are several conditions that can lead to a strategy that is less effective, namely:
- Content offered does not match the target audience
Good content isn’t necessarily interesting, but interesting content is definitely good. This principle must be instilled for those of you who are thinking of guerrilla on social media. Content that according to yourself is good is sometimes not necessarily in accordance with market tastes. Understand the things that the prospective audience likes so that later the content you produce will also succeed in attracting their attention.
- Ignore SEO
This is another small step that often gets eliminated, usually because it is seen as too technically complex. But in reality, search engine optimization is not as difficult as you might think. But if you do not want to bother about SEO, you can pay SEO service providers such as LinkHelpers Scottsdale SEO Company to be able to help solve your problem about SEO.
So if you ignore SEO, you have fallen into content marketing mistakes.
- Lack of Call-To-Action
Although it seems trivial, Call-To-Action or commonly known as CTA is one of the factors that is powerful enough to be able to successfully move to the conversion phase. As the name implies, Call-To-Action gives an urgent impression that can lure the audience to action according to the CTA that you make.
- Don’t Use Attractive Images
Visual trends in the digital world may not pass in the near future. Admittedly, most internet users today prefer everything that is visual rather than written. This is why the use of images or photos that spoil the eyes is as important as interesting headline writing, because on social networks, the first impression is really matters.
Always remember that in the middle of a sea of content, you must be able to provoke the audience’s curiosity in a maximum of 3 seconds before they continue scrolling activities on social media. Attractive images can be more effective than headlines because socmed users are often not focused on reading and only seeing images.